Market Studies & Insights
Data-driven research on e-commerce pricing, competitor behavior, and market trends.
Latest research briefs
China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online
Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.
ECB’s Daily Price Dataset: millions of web-scraped prices show why ‘effective price’ beats sticker price
Eurosystem research is building daily web-scraped price datasets (DPD/PRISMA) with millions of observations across major euro-area retailers. For competitive pricing, this proves you need landed price, promos, and availability — not only a single number.
EU influencer sweep 2024: 97% posted ads, only 1 in 5 disclosed them properly
An EU-wide CPC sweep screened 576 influencers. Nearly all posted commercial content, but only ~20% consistently disclosed ads. Why this matters for pricing & promo intelligence.
EU online shopping adoption 2014–2024: from 59% to 77% of internet users (Eurostat)
Eurostat data shows the share of EU internet users buying online rose from 59% (2014) to 77% (2024). Country split + implications for competitor price monitoring.
EU sweep 2025: 52% of second-hand online sellers may break consumer-law basics
A CPC Network sweep checked 356 second-hand online traders in 2025. 185 (52%) were flagged. The details reveal why “price” is rarely just a number: returns, legal guarantee, and green claims shape effective value.
All briefs
China online retail reached ¥15.5T in 2024 — and nearly 1B people shop online
Official stats show China’s online retail sales hit ¥15.52T in 2024 (+7.2% YoY), with physical goods at ¥13.08T (26.8% of total retail). CNNIC reports online shopping users rose from 905M (Jun 2024) to 974M (Dec 2024). What this scale means for promo-driven price competition.
ECB’s Daily Price Dataset: millions of web-scraped prices show why ‘effective price’ beats sticker price
Eurosystem research is building daily web-scraped price datasets (DPD/PRISMA) with millions of observations across major euro-area retailers. For competitive pricing, this proves you need landed price, promos, and availability — not only a single number.
EU influencer sweep 2024: 97% posted ads, only 1 in 5 disclosed them properly
An EU-wide CPC sweep screened 576 influencers. Nearly all posted commercial content, but only ~20% consistently disclosed ads. Why this matters for pricing & promo intelligence.
EU online shopping adoption 2014–2024: from 59% to 77% of internet users (Eurostat)
Eurostat data shows the share of EU internet users buying online rose from 59% (2014) to 77% (2024). Country split + implications for competitor price monitoring.
EU sweep 2025: 52% of second-hand online sellers may break consumer-law basics
A CPC Network sweep checked 356 second-hand online traders in 2025. 185 (52%) were flagged. The details reveal why “price” is rarely just a number: returns, legal guarantee, and green claims shape effective value.
US e-commerce hit ~16% of retail in 2025 while online prices kept falling
U.S. Census data puts e-commerce at ~16% of retail sales in 2025, while Adobe’s Digital Price Index reported online prices down 2.9% YoY in Oct 2024 (26 straight months of YoY declines). What this combination implies for competitor price tracking.
US vs China (2024–2025): why price competition is ‘coupon mechanics’ in China and ‘effective price’ in the US
A data-backed comparison using U.S. Census + Adobe DPI and China NBS + CNNIC + MOFCOM. The headline: the US is ~16% e-commerce share with falling online prices; China is ¥15.5T online retail with near-universal online shopping. That shifts how promos, shipping, and cadence drive competitive pricing.
EU online shopping statistics 2024: 77% of internet users bought online (Eurostat)
Eurostat reports that 77% of EU internet users (age 16–74) bought or ordered goods/services online in 2024, up from 59% in 2014. Key countries, age groups, and what it means for e-commerce.
Study: Price volatility basics in EU e-commerce
A practical framework for measuring price volatility and promo cycles across competitor webshops.
Cross-border e-commerce is rising in 2024: your competitors aren’t just local anymore
EU Commission data shows cross-border buying jumped in 2024: 35% bought from another EU country and 27% from outside the EU. What it changes for competitor price tracking.
EU Consumer Scoreboard 2025: online shoppers are 60% more likely to report problems
EU Commission data (2025 Scoreboard) shows a persistent gap: online purchases trigger significantly more problems than offline shopping. What to track to reduce price & promo risk.
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